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HONEST ECONOMICS Kent Bhupathi HONEST ECONOMICS Kent Bhupathi

Why Discounts, Snacks, and Hair Color Matter More Than GDP

Picture this: you walk into your favorite department store and notice two things at once. First, the racks are heavier with "40% off" tags than you have seen in years. Second, the checkout line feels strangely light, with fewer people and smaller baskets. What’s sad is that this picture may not be all that difficult to imagine…

For professional economists, these signals are not trivial. But for households, they are even more telling. Recessions leave footprints in daily life long before policymakers announce them.

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