Column
Thoughts on the Economics of Memory
The article argues that advertising is often misunderstood as persuasion or information when one of its most important effects is memory retrieval. Ads can make a product, brand, or category easier to recall when a buying situation arises. Recent research on “ads as cues” shows that advertising can increase demand among habitual users and even spill over to similar competitors, as when one cola ad reminds consumers of the broader cola category.
The piece uses this mechanism to clarify brand versus performance marketing. Upper-funnel ads may not create immediate action, but they can make later search, sales, or product interactions more effective by making the brand more retrievable. The measurement challenge is therefore about the estimand: a brand-level experiment can estimate marginal lift, but not what advertising does to the full competitive memory environment.
When Economic Pain Fails to Buy Political Compliance
The article argues that sanctions are effective at imposing economic and technological costs, but much less reliable at forcing political compliance. Iran’s experience shows the distinction: severe GDP losses and financial isolation helped create leverage for the JCPOA, but only because pressure was paired with negotiated sanctions relief and a defined off-ramp. Sanctions work best when demands are limited, dependence is high, substitutes are scarce, pressure is fast and compliance is credible.
It warns that prolonged pressure can lose coercive power as targets adapt through rerouting, shell firms, friendly intermediaries and smuggling networks, while civilians often bear unequal costs. Sanctions can still degrade capabilities, especially through finance and technology controls, even when leaders refuse to change core security policies. The piece concludes that economic coercion works as leverage and containment, not as a machine for changing what states consider vital.
AI Exposure Is Highest Where the Desks Are
The article argues that AI’s first automation shock is likely to hit richer economies harder because their labor markets contain more clerical, professional and digital work. Developing economies face lower immediate exposure, but that is not pure protection. It often reflects weaker electricity, connectivity, institutions and managerial capacity, which limit their ability to turn AI adoption into productivity gains.
Using the proposed Google data center hub in Visakhapatnam as a test case, the piece warns that hosting compute is not the same as building technological sovereignty. Data centers can bring infrastructure, jobs and cloud access, but they also consume scarce power, water and public concessions. The article argues developing economies should prioritize adoption and adaptation before frontier imitation, approving large AI infrastructure only when it leaves behind durable capability, local value capture and broad economic benefit.
The Melt-Up Is an Information Problem
The article argues that the 2026 AI-led equity melt-up is best understood as an information cascade, not simple euphoria. In a cascade, investors observe others buying and rationally discount their own private signals, so price gains, heavy volume and low volatility can look like conviction while actually reflecting suppressed disagreement. That makes the market appear stable precisely when it may be informationally fragile.
It distinguishes melt-ups from bubbles: a melt-up is rapid price appreciation that can become a bubble if fundamentals fail to catch up, but current AI enthusiasm still has some earnings support. The risk is that price begins aggregating imitation rather than information. July earnings shocks show how quickly a cascade can break once investors start processing fundamentals again. The key signal is whether new information still moves prices.
Should the AI Boom Pay Its Way?
The article argues that the AI boom has physical public costs that should not be quietly shifted onto households and municipalities. Data centers require electricity, transmission, substations, water, land, and cooling infrastructure, while a small group of firms captures much of the upside. The case is not to stop AI investment, but to make developers pay for attributable grid, water, and local infrastructure costs in exchange for faster, clearer approvals.
It also proposes a modest, independently governed sovereign wealth fund funded by AI-linked public revenues or infrastructure-use levies. The fund would diversify public exposure, preserve fiscal capacity, and support underprovided capabilities like public-interest compute, cybersecurity and worker-transition pathways. The broader bargain is to trade a little short-term speed for better cost allocation, stronger workplace safeguards, and a public balance sheet that lets households share in AI-driven wealth.
The 114-Word Central Bank
The article argues that Kevin Warsh’s 114-word June FOMC statement marks a deliberate break from the post-2008 era of expansive Fed communication. Using Sims’s rational inattention framework, it explains why longer statements never meaningfully reached ordinary households. Most people process Fed communication through a narrow channel, reducing complex guidance to a basic directional signal about rates, inflation or mortgage costs.
The effects of shorter communication are therefore asymmetric. For households, little changes because the removed detail was never absorbed. For markets and professional Fed-watchers, the withdrawal matters because high-capacity audiences scrutinize every word, shifting attention to press conferences, minutes and speeches. The article extends the logic to news feeds, arguing that falling engagement reflects rational bandwidth management in a noisy policy environment. Shorter is not dumber, but simplicity must not become silence.
The Fed’s Balance-Sheet Fight Is Bigger Than One Rate Decision
The article argues that Warsh’s first major Fed signal was not the June rate hold but his task force reviewing the Fed’s balance-sheet framework. After QT ended in late 2025 and reserves reached the ample-reserves floor, the fight shifted from runoff speed to the operating system of post-2008 monetary policy. The balance sheet affects duration risk, term premia, repo markets, bank reserves, mortgage finance and the Fed’s ability to control short rates.
It presents the case for a smaller portfolio: fewer distortions, clearer fiscal-monetary boundaries, less political exposure and more room for future crisis response. But shrinking too far risks plumbing failures, as 2019 repo stress showed. Reserve demand, payment needs and repo capacity may bind before policymakers expect. The piece concludes that Warsh’s test is disciplined redesign, not ideological shrinkage; balance-sheet policy now sits at the core of monetary policy.
Which Half of Your Resume Is AI Making More Valuable?
The article argues that AI is splitting the skills market rather than simply making “AI skills” the only valuable credential. LinkedIn’s 2026 data shows fast growth in both technical AI capabilities and human-facing skills such as leadership, stakeholder communication and cross-functional collaboration. The mechanism is scarcity: AI makes structured execution cheaper, while judgment, persuasion and relationship-building become more valuable because they determine how AI is directed and adopted.
It warns that workers who invest only in technical execution may be building the depreciating half of their resume. Structured tasks still matter because AI must be understood and supervised, but differentiation now comes from pairing AI fluency with capabilities machines cannot supply. The piece concludes that technical fluency is the entry ticket, while human judgment and relational authority are the premium.
Why Buy Now, Pay Later Became America’s Latest Permission Slip
The article argues that buy now, pay later became popular because it converts uncomfortable prices into manageable schedules, giving households with thin cash cushions a way to smooth spending without using traditional credit. BNPL’s growth reflects real household strain: consumers are still employed and spending, but higher prices, delinquencies, and weak buffers make short fixed installments feel like relief. Merchants promote it because it raises conversion and sales, especially among liquidity-constrained customers.
The risk is that BNPL makes debt easier to fragment and harder to see. Multiple plans, automatic debits, and limited bureau reporting can produce overdrafts, late fees, card interest, and “phantom debt” that lenders miss. Usage is concentrated among financially fragile households, so the product is less a systemic crisis than a warning light: Americans are still spending, but often with borrowed flexibility.
Housing Affordability's Hidden Third Variable
The article argues that housing affordability can no longer be understood through prices and mortgage rates alone. Climate insurance has become a third first-order cost, rising sharply since 2019 and diverging by region as catastrophe losses and reinsurance costs climb. Because lenders require coverage, insurance now shapes whether transactions close at all, especially in markets such as Florida, Louisiana and California where private coverage is retreating or becoming prohibitively expensive.
It also identifies a measurement failure. CPI and PCE understate the true premium shock, so official inflation misses the financial strain households face. Insurance markets are repricing climate risk faster than home prices and mortgages, creating mispricing that could correct abruptly. The piece concludes buyers must treat insurance availability, premium volatility and climate risk as core affordability inputs, not footnotes to the mortgage calculation.
Thoughts on Organizational Capital in an AI Economy
The article argues that AI coding tools are making software products converge, weakening product-layer differentiation and shifting durable advantage toward organizational capital. When interfaces, workflows, and claims can be copied quickly, the defensible assets become customer relationships, proprietary data, distribution and the internal systems that compound talent and judgment over time. Organizational capital matters because it cannot be bought through APIs or reproduced in a sprint.
It extends the argument to workers through “shape-specific human capital.” Skills become valuable only inside organizational forms built to use them. The labor market is therefore less a match between people and jobs than between people and firm structures. The piece warns that emotional validation without structural authority traps workers and concludes that firms and workers must optimize for organizational fit, authority and durable institutional fabric.
Booming or Just Not Yet Broken?
The article argues that the U.S. is not in recession, but it is not broadly booming either. Payrolls, GDP, consumer spending and business investment still show expansion, so the economy has not met official recession thresholds. Yet households experience a narrower, more expensive economy: long-term unemployment is rising, real income growth is thin, savings are low and delinquencies are worsening. The gap between aggregate strength and lived strain explains why “booming” feels false to many Americans.
It frames the Iran conflict as an added stressor rather than the sole cause of recession risk. Higher oil and gasoline prices act like a regressive tax, squeeze business margins and complicate the Fed’s inflation-growth trade-off. Asset-heavy households and capital-intensive sectors may still benefit, but commuters, renters, borrowers and small businesses face mounting pressure. The conclusion: the economy has not broken, but absence of recession is not proof of a boom.

